C-Academy: 1-Day Business BrandBuilder™ Workshop
Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?
Our 1-Day Business BrandBuilder™ Workshop helps you to see, understand and navigate your brand strategically.
Facilitated by Yulia Saksen, a certified management consultant and co-author of branding book 'Are You Brand Dead?', this comprehensive workshop will reveal the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your organisation.
In this workshop you will learn and practice the 3 steps for building a brand:
Introduction to Branding - Get introduced to branding through our BrandBuilder™ methodology and practical case studies.
Step 1. Brand Audit – Learn how to conduct a brand audit by understanding yourself, your customers and competitors
Step 2. Brand Positioning – Learn where to position a brand and how to create a strong brand positioning
Step 3. Brand Identity – Discover the key elements of a brand identity and the best practices to apply in your organisation
What You Will Get
- Skill and knowledge to help you build your own brand
- A copy of our branding book Are You Brand Dead?
- Q&A with our brand consultants
- A network of peers that spans across industries and functions
Who Is This Workshop For?
Professionals involved in brand development, marketing and change management
Business owners looking for a major edge in increasingly competitive markets
Entrepreneurs who wants to know how to create a strong brand foundation
About The Trainer
Yulia Saksen is the founder and director of Creativeans; an award-winning interdisciplinary creative consultancy based in Singapore, Milan and Jakarta. Yulia is also the founder and master trainer at C-Academy, the educational arm of Creativeans.
Yulia specialises in customer-centric design methodology and design thinking. As a certified management consultant, designer and educator, she transforms client’s businesses into creative brands. She is most passionate about using creativity to solve challenging scenarios and to nurture creative confidence in individuals from entrepreneurs, brand owners to students.
A recipient of multiple design and business awards, Yulia is a frequent speaker in these topics and the co-author of Are You Brand Dead?: The Creativeans BrandBuilder™ Approach to Building Your Brand. She received her Master Degree in Design from the Domus Academy in Milan, Italy.
"Yulia was personable and made the presentation easy to understand with the use of clear graphics, case study and interesting visual aids." - Clara Cho, Communications Administration
"Very informative and a good seminar to understand branding and positioning. Well presented and will recommend." - Sagar, Head of Sales
"Yulia was knowledgeable and kept the presentation easy for beginners. It is a good introduction to branding. Good job!" - Trixie Thye, CEO